brand standardization

 With unique clubs across California and Oregon, The Bay Club needed standardized sales materials and general marketing pieces to help create uniformity across all club locations and create a stronger connection for all clubs and members. I focused on 3 main categories to start: event flyer templates, group exercise schedules, and sales rate sheets.

Flyer templates

Club managers needed refreshed flyer templates so they could make flyers in house. Working with managers and another designer on my team, I was able to come up with a standard look that worked for all types of events.

group fitness schedules

While each club varied in the number of classes, group exercise spaces, and general needs, I wanted a simple one pager that clubs could print in house and use as a sales piece.

sales rate sheets

As a membership based business, having well designed sales materials to sell and upsell across all clubs was incredibly important. A mishmash of designs and sheets for every membership group were in need of a flip.