Innovation Month 2022 creative

In support of Launchpad’s second annual event to showcase entrepreneurs, startups, and small businesses, I built a cohesive design system across channels. As an Launchpad-only event, I created the style guide including color palette, landing page wireframe, and sample cross channel placements. Event support for multiple marketing stakeholders included assets for the landing page in English and Spanish, house ads, paid and organic social posts, and homepage placements. The landing page experience drove +150% YoY GMS at a 1.31% conversion (+30bps vs LP page average) and garnered 96.7k RCVs during the month-long campaign.

style guide

I built a style guide for the event, choosing the color palette and creating a source of truth for messaging for my stakeholders.

Mobile landing page

The landing experience was live for a month, highlighting brands through a video, product shovelers, and influencer selections.

landing page wireframe

The style guide included the wireframe for the landing experience to help visualize creative asset needs.

Social posts

Ads ran on Facebook and Instagram to drive the to landing experience.