Digital assets for the Bay club

Digital Ads

Digital advertising drew visibility and membership expansion opportunities for the Bay Club. I created various designs and sizes throughout the year, versioning for different audience segments.

Sales Emails

A second driving force were sales emails sent to the membership base and prospects. Due to the high number of emails sent, I had to be creative to make offers stand out and help improve click rate.

Gif headers

Adding movement through GIFs was a popular way to make an offer pop in email sends and ads. Text animation or moving images were the two simple movements frequently used.