launchpad Creative shoot

To support holiday in 2022 across channels including paid, social, and site, I helped plan and complete a Q4 creative shoot. I partnered with my marketing manager and our LP traffic lead to identify creative needs and align on product selection relevant to themes and gift-ability. For 3 months, I worked with an external agency via weekly calls and frequent email communication to plan, story board, and prep for the shoot and then review assets. Final assets included 5 GIFs, 16 still product images, and 6 videos using the Amazon holiday color palette.

Launchpad homepage

I used the static imagery to update the LP storefront in October 2022, acting as an additional marketing surprise and delight for our brands.

Social channels

All photoshoot assets are being highlighted across our social channels during the holiday campaign, driving to the Launchpad homepage or our gift guide.